My Portfolio

Hey there, I'm Kyle. And this page is just a little bit about me, here goes...

Over the last 17 years I have been an asset to multiple business through direct employment, contract engagements, and fractional ownership.

Over that time, I found my strengths as a builder, strategist, and operator, and have spent the last decade turning ideas into cashflow. With my roots based in entrepreneurship and sales, everything I've learned has been through hard work, execution, and real-world experience. Below are links to some of my favorite projects, enjoy.

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Each project and company I work with presents me with a unique opportunity to leverage my knowledge, creativity, and skillset.

-Kyle Alward

If you'd like to work with me please reach out at kyle@torchlightstrategy.com

Also, check me out on LinkedIn

Now, The Good Stuff

Below is a list of projects and 3 key details for each that made a meaningful and measurable impact on each business along with a short overview.

The "Early Warning" Retention System

Instead of reacting to client departures, I built a predictive "at-risk" dashboard that used behavioral data to flag accounts before they could churn. By transforming how we tracked account health, I didn't just save $350k in yearly revenue—I fostered deeper trust with our clients, leading to a 22% jump in overall retention.

Revenue Acceleration Through Automation

I looked at our SaaS portfolio and saw a massive gap between current usage and potential value. By designing an automated "land and expand" playbook focused on high-margin workflow modules, I enabled a single key account to scale their investment by $125k, effectively turning a standard service into a growth engine.

Operational Blueprints for Scale

For our emerging and mid-sized clients, I acted as a fractional COO to bridge the gap between vision and execution. I architected proprietary financial models and KPI frameworks that gave leadership teams 100% visibility into their future cash flow. This wasn't just about spreadsheets; it was about providing the stability that allowed several startups to navigate complex restructuring and capture significant annual tax savings.

Torchlight Strategy was built to solve a specific problem: profitable companies operating below their potential due to weak infrastructure, fragmented systems, and reactive leadership rhythms.

I partner directly with founders and executive teams to install disciplined operating frameworks — financial visibility, KPI-driven accountability, documented processes, and scalable org design. The focus is not incremental improvement; it is structural transformation.

My clients don’t just “get more organized.” They gain clarity over cash flow, control over execution, alignment across teams, and the operational leverage required to scale without chaos. Profitability improves because decisions become data-driven, roles become defined, and performance becomes measurable.

Torchlight Strategy exists to turn growing businesses into structured, performance-driven organizations built for sustained expansion.

Built Scalable Systems Designed for Expansion

Engineered foundational infrastructure — including onboarding, documentation workflows, and policy governance — designed to support multi-location expansion and long-term operational maturity.

Created Operational Clarity Across a Growing Team

Defined clear internal standards, role expectations, and documentation systems that improved leadership visibility and reduced ambiguity across a 15-person workforce during a critical growth phase.

Transformed Compliance from Reactive to Proactive

Shifted SoCo from informal HR practices to a structured, defensible compliance system — implementing documented policies, standardized procedures, and audit-ready employee files to reduce legal exposure and leadership stress.

When I began consulting with SoCo, core systems were fragmented, documentation was inconsistent, and operational processes lived largely in the heads of leadership. Compliance exposure was high, onboarding lacked structure, and financial visibility was limited.

Today, the organization operates with documented policies, standardized workflows, clear accountability systems, and real-time financial insight. Internal infrastructure is scalable, compliance is proactive rather than reactive, and leadership has clarity across operations. The result: net profit has increased over 100% year-over-year, supported by disciplined systems, stronger financial controls, and operational alignment.

Built the Brand from Concept to Market-Ready Asset

Led the creation of The Aroma Guys from initial concept through full brand development — defining positioning, target audience, product strategy, and go-to-market roadmap.

Structured the Business for Scalable Growth

Established operational, financial, and strategic frameworks designed to support long-term expansion, recurring revenue opportunities, and brand equity growth beyond a local service model.

Designed and Executed the Complete Marketing Infrastructure

Oversaw development of the brand guide, visual identity system, website, messaging architecture, and foundational digital marketing assets to ensure consistency across all customer touchpoints.

The Aroma Guys began as a vision: to turn everyday spaces into memorable, premium sensory experiences. I led the creation of the brand from concept to a fully realized identity, crafting a story, aesthetic, and presence that resonates with sophistication and intentionality. From the logo and brand guide to the website, messaging framework, and digital assets, every element was designed to communicate professionalism, trust, and a sense of elevated experience.

This isn’t just a service business — it’s a lifestyle brand with scalability built in. The marketing ecosystem, operational frameworks, and customer journey were all structured for growth, repeatability, and brand equity. The Aroma Guys is positioned as a premium, recognizable presence in scent and environmental enhancement, ready to expand across markets and verticals while maintaining a high-end, meticulously curated identity.

Designed a Scalable B2B Sales Engine

Implemented structured lead qualification, outreach cadences, and pipeline management that allowed the team to operate predictably and efficiently.

Increased Revenue and Client Conversion

Helped drive a measurable impact: revenue growth of over 35% year-over-year and a 20% increase in client retention, supported by consistent processes and improved relationship management.

Built Repeatable Operational Systems

Developed dashboards, KPIs, and reporting frameworks to track performance, optimize sales efforts, and provide leadership with real-time insight into opportunities and bottlenecks.

When I joined EcoPoint, the business was performing well but lacked structured sales strategy, consistent B2B processes, and a system for scaling revenue predictably. I partnered with leadership to design and implement a complete sales framework, including lead qualification, outreach cadences, pipeline management, and performance tracking.

Beyond individual deals, I built repeatable systems that allowed the team to operate efficiently, measure results, and optimize their approach over time. The outcome was more than incremental growth — EcoPoint gained clarity, operational discipline, and a foundation to scale sales sustainably while strengthening client relationships and profitability.

High-Value Transactions

Successfully represented buyers, sellers, and investors in multi-million-dollar transactions, consistently exceeding client expectations through negotiation expertise and market insight.

Strategically Managed Investment Portfolios

Acquired, managed, and sold investment properties to maximize ROI, achieving average portfolio returns of 15–20% annually and leveraging market trends for value appreciation.

Built Repeatable Systems for Deal Sourcing & Management

Developed end-to-end workflows for lead generation, property analysis, and deal execution, creating scalable processes that reduced turnaround time and increased deal volume.

My real estate journey spans both client-facing sales and strategic investment management. Early on, I recognized that success required more than market knowledge — it demanded systems, data-driven decision-making, and operational rigor. I implemented repeatable processes for deal sourcing, evaluation, and execution, allowing me to consistently close high-value transactions and maximize investment returns.

A notable achievement was acquiring a portfolio of out-of-state duplexes, renovating and managing them over three years, and ultimately selling the entire package for a 56% profit. This experience demonstrates my ability to identify undervalued assets, execute operational improvements, and create significant financial outcomes.

Over time, I’ve helped clients and investors navigate complex transactions while optimizing portfolio performance. From residential sales to investment property acquisitions, the focus has always been on creating measurable value, executing with precision, and building scalable frameworks that turn real estate opportunities into predictable financial growth.

Built this Business from the Ground Up

Founded and grew a full-service landscaping company over 7 years, establishing a reputation for quality, reliability, and design excellence across residential and commercial clients.

Delivered High-Impact Residential & Commercial Projects

Executed custom landscaping for high-end new construction homes and managed ongoing commercial maintenance contracts, driving repeat business and long-term client relationships.

Achieved Profitable Exit

Successfully scaled operations, systems, and client portfolio, leading to a strategic sale of the business after 7 years of growth and market leadership.

I founded and operated a full-service landscaping business for seven years, building it from concept to a profitable, market-leading company. The business balanced high-end new construction landscaping for custom homes with ongoing commercial maintenance contracts, requiring both creative design expertise and operational rigor.

Over time, I developed repeatable systems for project management, client acquisition, and service delivery, allowing the business to scale efficiently while maintaining quality and client satisfaction. After seven years of consistent growth, market positioning, and operational excellence, I successfully sold the company, demonstrating the ability to build, manage, and exit a business profitably.

Thank you for taking the time to learn about my business journey and the work I care deeply about. Every business I’ve been part of has shaped me, and I’m grateful for the opportunity to build, grow, and create alongside great people.

If something here resonates with you, I’d truly value the chance to connect and see what we can build together.

Kyle