Tree Trimming Is a Trade — But Running a Tree Service Is a Business

TorchLight Strategy
Jun 10
2 min read

If you own a tree trimming company, chances are you didn’t start it to stare at spreadsheets or figure out CRM integrations. You started it because you’re great at what you do — climbing, cutting, clearing, and making properties look clean and safe.

But here’s the hard truth most contractors face eventually: being good at the trade doesn’t mean you’re running a good business.

I’ve talked with dozens of skilled tree service owners who are booked out for weeks… but still struggling to stay ahead of taxes, crew schedules, late payments, and missed leads. They’re drowning in the day-to-day, working 10–12 hours just to stay afloat. Sound familiar?

That’s where a business consultant can make all the difference.

It’s not about adding more to your plate — it’s about building systems that get the business working for you, not the other way around.

Maybe you’ve been operating under your personal name and haven’t set up a proper LLC or S-corp — which could be costing you thousands in taxes and putting your personal assets at risk. Maybe your leads are coming in hot, but you’re losing jobs because there’s no automated way to follow up while you’re on a job site. Or maybe you're constantly undercharging because you’re not clear on your real costs and margins.

I work with service business owners — tree companies included — to clean up the backend so you can focus on doing what you do best.

We’ll look at things like: